Helping entrepreneurs turn ideas into a business

Entrepreneurs Using Effective Video Marketing

entrepreneur video marketing

Marketing tools change over time. As different and more marketing tools are identified the small business owner and new entrepreneur need to embrace these tools. One of the current marketing tools of choice is online video marketing. It is now an important arsenal in any marketing strategy.  The benefits that one receives from online marketing are many.

When you compare online marketing with old school marketing you find video is more effective in engaging your customer or viewer.  One of the most important benefits you will gain from using video marketing is credibility. The speaker or person speaking in the video  is viewed as someone who is knowledgeable. As a business owner you should be conscious of the need to build an online presence. If you want to build an online presence then use video marketing.

The key business differentiator for anyone on the web is video marketing.  Think about it. Once the viewer has landed on the website their attention is drawn to the video.  A carefully constructed video can do more in introducing a potential customer to your company then static web content. Don’t misunderstand text on a website is important and of value. The text helps augment the video and is used by certain elements of your audience who prefers text to video, although this element s shrinking every year. Video marketing is an equalizer for small business and new business owners. It can help level the playing field. Many business owners are moving to it or mixing their marketing techniques which includes YouTube. What one of the best features of online videos is that they continue to work for you while you are sleeping.

For businesses with a small budget the good news is that you do not need  a big budget to be successful at video marketing. As in all marketing strategies they do not act as a single event, nor should online video marketing. It should be a major part of your marketing arsenal. As in all marketing strategies video marketing is not difficult when you have a plan of action and know what to do.  It does not cost much to obtain the necessary tools to produce an effective video. The sticking point seems to be is that most marketers or business owners do not understand or appreciate how to create a video and use the video successfully.   A couple of ways video marketing is used is to aid in credibility, and online presence.

Marketers are scrambling to understand how to seize this new opportunity. Whether you have a small business or a large corporation video marketing is becoming an important marketing tool to communicate with current customers and potential customers. This tool will also drive traffic through video search results as well as organic web search results. 

Producing online video does need effort, but this effort pays off because video marketing leads to increased brand awareness, and traffic. Since video marketing has grown each month it has become a ‘go to’ marketing tool.  Tools, such as, webcams, smart phones and hand-held camcorders can create and distribute online videos in just minutes. Anyone who puts forth any effort can create a good video to be distributed.  When creating a video the rule of thumb is the average online video is about 3.5 minutes. This equates to the online video viewer devoting a significant amount of time to watching videos online.

Beacuse of  incresed viewership there is not one busienss that should not be seriously considering online video marketing in their marketing strategy.


January 30, 2011 Posted by | Entrepreneur | , , , , , , , | 1 Comment

Elevator Pitch Tips

The Elevator Pitch

Believe it or not networking is one of the most important activities for an entrepreneur. To network effectively, an entrepreneur must have a compelling elevator pitch. The ability to communicate what your business is in a memorable,and succinct manner is important. An effective way to reach your audience, the elevator pitch serves as an introduction to your business highlighting the differentiating aspects. Underscoring what differentiates your business from your competition is what makes an elevator pitch memorable. The elevator pitch can be used in many situations from seeking capital, partners, customers, sales situations and, of course, networking opportunities. Don’t confuse an elevator pitch with a sales tool. The elevator pitch is more of a relationship building tool.

One common mistake made is to not adjust the elevator pitch to reflect the changing needs and wants of the target market. What differentiated you in the past may not be relevant now. Keeping current with your target market needs will help you know when your ‘pitch’ needs to be adjusted. Rarely, what differentiates you now will differentiate you in the long term. Constant and clear communication with your target market is the only way to know when that ‘shift’ occurs.

The elevator pitch should be under 30 seconds to be captivating. Thirty seconds is enough time to achieve your goal of having the listener, at the end of your elevator pitch say, “Really! Tell me more.”  That is the effect you want your elevator pitch to have on your audience. Keeping your elevator pitch to under 30 seconds requires an economy of words. To perfect this economy of words practice using Twitter. Twitter requires using as few as characters as necessary to convey your message.  Although Twitter is helpful in sharpening your skill to form concise messages the elevator pitch has to be complete, and logical in its presentation.  A concise, well delivered message shines light on a good message and glare on a bad message. An Angel investor once took aside to express his belief that a good idea clearly shines though when expressed succinctly, but the opposite is also true. A terrible idea is brought to light when expressed in an equally succinct manner.  So you may ask is an elevator pitch really important? Really, it is.

Most importantly understand the elevator pitch is not about you, but your business and what it can do to solve a need. Practice, practice and practice your elevator pitch until it rolls off your tongue making your delivery sound natural. The adage we never receive a second chance to make a good first impression is especially true when delivering your elevator pitch. Make a great first impression!

January 8, 2011 Posted by | Entrepreneur | , , , , , , , | 6 Comments