Helping entrepreneurs turn ideas into a business

Entrepreneurs Using Effective Video Marketing

entrepreneur video marketing

Marketing tools change over time. As different and more marketing tools are identified the small business owner and new entrepreneur need to embrace these tools. One of the current marketing tools of choice is online video marketing. It is now an important arsenal in any marketing strategy.  The benefits that one receives from online marketing are many.

When you compare online marketing with old school marketing you find video is more effective in engaging your customer or viewer.  One of the most important benefits you will gain from using video marketing is credibility. The speaker or person speaking in the video  is viewed as someone who is knowledgeable. As a business owner you should be conscious of the need to build an online presence. If you want to build an online presence then use video marketing.

The key business differentiator for anyone on the web is video marketing.  Think about it. Once the viewer has landed on the website their attention is drawn to the video.  A carefully constructed video can do more in introducing a potential customer to your company then static web content. Don’t misunderstand text on a website is important and of value. The text helps augment the video and is used by certain elements of your audience who prefers text to video, although this element s shrinking every year. Video marketing is an equalizer for small business and new business owners. It can help level the playing field. Many business owners are moving to it or mixing their marketing techniques which includes YouTube. What one of the best features of online videos is that they continue to work for you while you are sleeping.

For businesses with a small budget the good news is that you do not need  a big budget to be successful at video marketing. As in all marketing strategies they do not act as a single event, nor should online video marketing. It should be a major part of your marketing arsenal. As in all marketing strategies video marketing is not difficult when you have a plan of action and know what to do.  It does not cost much to obtain the necessary tools to produce an effective video. The sticking point seems to be is that most marketers or business owners do not understand or appreciate how to create a video and use the video successfully.   A couple of ways video marketing is used is to aid in credibility, and online presence.

Marketers are scrambling to understand how to seize this new opportunity. Whether you have a small business or a large corporation video marketing is becoming an important marketing tool to communicate with current customers and potential customers. This tool will also drive traffic through video search results as well as organic web search results. 

Producing online video does need effort, but this effort pays off because video marketing leads to increased brand awareness, and traffic. Since video marketing has grown each month it has become a ‘go to’ marketing tool.  Tools, such as, webcams, smart phones and hand-held camcorders can create and distribute online videos in just minutes. Anyone who puts forth any effort can create a good video to be distributed.  When creating a video the rule of thumb is the average online video is about 3.5 minutes. This equates to the online video viewer devoting a significant amount of time to watching videos online.

Beacuse of  incresed viewership there is not one busienss that should not be seriously considering online video marketing in their marketing strategy.


January 30, 2011 Posted by | Entrepreneur | , , , , , , , | 1 Comment


Words for social media

Social Media Marketing


Whether you are a new entrepreneur or an experienced entrepreneur you no doubt recognize that social media must be part of your marketing mix.   

Social Media Marketing is different from occasionally posting something on your My Space or Facebook page.    

Complete books exist that discuss how to properly engage in Social Media Marketing so I will try highlighting only the important points for you to consider.    

1.  Decide who your target market is and what social media channel reaches your audience.    

2. Decide which social media channel reaches your target audience.    

3.  Formulate a strategy on what actions you will use for each of those channels.    

4.  Write a schedule when you will do the actions adheres to it.    

5.  Finding time to perform these actions is difficult. That is why I recommend trying to automate many of these actions. Below   are some applications you can use to try to automate your SMM. They are:    


Twitter Tools    


http://www.tweetdeck.com – A desktop application for managing your Twitter account.    

Twitter 101 for business     

http://business.twitter.com/twitter101 – Twitter’s “101” educational guide for businesses to help them use the channel effectively.    

TwtApps    http://twtapps.com/ – A suite of content tools from polls to coupons.    

Twit Pic     http://twitpic.com/ – A tool to help post pictures via Twitter.    

Twitter Feed    http://twitterfeed.com/ – Allows you to pull your company’s blog posts into your Twitterstream.    

Bit.ly – http://bit.ly/ – A URL shortening tool that condenses the size of the links you post in your 140-character-limited Tweets; provides statistical data relative to user engagement with the links.    


Facebook Tools     

Social RSS     http://www.facebook.com/apps/application.php?id=23798139265 – Allows you to pull your company’s blog posts into your Facebook Page.    

Static FBML   http://www.facebook.com/apps/application.php?id=4949752878– Helps create advanced coding options for your page.    

My Business Blink Web    http://www.facebook.com/apps/application.php?id=15269243569&ref=s – A promotional widget creator that can be used by your Page and others’ to advertise your firm.    

Facebook Page Insights   http://www.facebook.com/help/?search=insights#!/help/?page=1030 – A tracking tool that provides actual statistics on your Page’s usage (available to Page admin when logged in).    


Blog Tools    

ShareThis – http://www.sharethis.com/ – A content sharing tool you can embed in your blog; provides statistical data relative to how your content is shared.    

Feedburner – http://www.feedburner.com/ – A blog syndication tool.    


LinkedIn Tools    

LinkedIn Application Directory   http://www.linkedin.com/static?key=application_directory/ – A page that has a list of all of LinkedIn’s partner applications, including BlogLink(for pulling your company’s blog posts into your LinkedIn Profile), Tweets (fo posting Twitter updates to LinkedIn), SlideShare (for promoting the presentations you’ve posted on SlideShare in your LinkedIn profile), and others.    

6.  Measure your results.     

The results can be measured by the number of followers, friends, and connections your selected social media channels generate. Do you find the followers on Twitter retweeting your posts? How many people are posting on your wall? If you find your receiving activity in these areas you attempt at branding in Social Media Marketing is becoming successful.    

Always track your responses and make the necessary adjustments. Discover what resonates with your audience.    


If you find the response to your social media efforts not getting traction then adjust and try again. The answer is there you just need keep trying and adjust. To be successful in the realm is not a passive endeavor but requires diligent, and rigorous effort to succeed. Once you find the right mix, and diligently stay on top of the social media channels you will see progress which will go a long way in helping your business efforts.

June 12, 2010 Posted by | Entrepreneur | , , , , , , , , | 5 Comments