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Helping entrepreneurs turn ideas into a business

Keeping The End In Sight


   

Marketing Tool or Distraction

 

To paraphrase Stephen Covey, keeping the end in sight, or in the case of an entrepreneur the goal in sight, is vital to a businesses success.

 

 

 

An important tool to help an entrepreneur ‘keep the end in sight’ is to use their pro-formas as a rudder. Much like a ship being thrashed about by unruly waves, which can throw a vessel off course, so too can every day distractions. Social media, although an important tool in any entrepreneur’s tool box, can also serve as a distraction that slowly eats away at an entrepreneur’s time.

The article linked below does a superb job of outlining the steps an entrepreneur can take to use social media while still keeping the goal in view. 

“Staying focused on the measures of success which have the highest impact on sales and profits is a daily battle. Working harder, going faster, writing more, socializing more, and Facebooking more might actually become a dead-end. Social media allows a person to feed their own ego and gives them a sense of control.”

http://tinyurl.com/6g7lyot

February 3, 2011 Posted by | Entrepreneur | , , , , | 7 Comments

AN ENTREPRENEURS NEW ‘BFF’ – SOCIAL MEDIA MARKETING


Words for social media

Social Media Marketing

 

Whether you are a new entrepreneur or an experienced entrepreneur you no doubt recognize that social media must be part of your marketing mix.   

Social Media Marketing is different from occasionally posting something on your My Space or Facebook page.    

Complete books exist that discuss how to properly engage in Social Media Marketing so I will try highlighting only the important points for you to consider.    

1.  Decide who your target market is and what social media channel reaches your audience.    

2. Decide which social media channel reaches your target audience.    

3.  Formulate a strategy on what actions you will use for each of those channels.    

4.  Write a schedule when you will do the actions adheres to it.    

5.  Finding time to perform these actions is difficult. That is why I recommend trying to automate many of these actions. Below   are some applications you can use to try to automate your SMM. They are:    

Twitter  

Twitter Tools    

Tweetdeck    

http://www.tweetdeck.com – A desktop application for managing your Twitter account.    

Twitter 101 for business     

http://business.twitter.com/twitter101 – Twitter’s “101” educational guide for businesses to help them use the channel effectively.    

TwtApps    http://twtapps.com/ – A suite of content tools from polls to coupons.    

Twit Pic     http://twitpic.com/ – A tool to help post pictures via Twitter.    

Twitter Feed    http://twitterfeed.com/ – Allows you to pull your company’s blog posts into your Twitterstream.    

Bit.ly – http://bit.ly/ – A URL shortening tool that condenses the size of the links you post in your 140-character-limited Tweets; provides statistical data relative to user engagement with the links.    

Facebook  

Facebook Tools     

Social RSS     http://www.facebook.com/apps/application.php?id=23798139265 – Allows you to pull your company’s blog posts into your Facebook Page.    

Static FBML   http://www.facebook.com/apps/application.php?id=4949752878– Helps create advanced coding options for your page.    

My Business Blink Web    http://www.facebook.com/apps/application.php?id=15269243569&ref=s – A promotional widget creator that can be used by your Page and others’ to advertise your firm.    

Facebook Page Insights   http://www.facebook.com/help/?search=insights#!/help/?page=1030 – A tracking tool that provides actual statistics on your Page’s usage (available to Page admin when logged in).    

Blog

Blog Tools    

ShareThis – http://www.sharethis.com/ – A content sharing tool you can embed in your blog; provides statistical data relative to how your content is shared.    

Feedburner – http://www.feedburner.com/ – A blog syndication tool.    

Linkedin  

LinkedIn Tools    

LinkedIn Application Directory   http://www.linkedin.com/static?key=application_directory/ – A page that has a list of all of LinkedIn’s partner applications, including BlogLink(for pulling your company’s blog posts into your LinkedIn Profile), Tweets (fo posting Twitter updates to LinkedIn), SlideShare (for promoting the presentations you’ve posted on SlideShare in your LinkedIn profile), and others.    

6.  Measure your results.     

The results can be measured by the number of followers, friends, and connections your selected social media channels generate. Do you find the followers on Twitter retweeting your posts? How many people are posting on your wall? If you find your receiving activity in these areas you attempt at branding in Social Media Marketing is becoming successful.    

Always track your responses and make the necessary adjustments. Discover what resonates with your audience.    

Conclusion  

If you find the response to your social media efforts not getting traction then adjust and try again. The answer is there you just need keep trying and adjust. To be successful in the realm is not a passive endeavor but requires diligent, and rigorous effort to succeed. Once you find the right mix, and diligently stay on top of the social media channels you will see progress which will go a long way in helping your business efforts.

June 12, 2010 Posted by | Entrepreneur | , , , , , , , , | 5 Comments